{"id":718,"date":"2022-01-22T21:49:21","date_gmt":"2022-01-22T20:49:21","guid":{"rendered":"https:\/\/younique-marketing.com\/?p=718"},"modified":"2022-09-11T21:17:57","modified_gmt":"2022-09-11T19:17:57","slug":"the-importance-of-corporate-sound-in-marketing","status":"publish","type":"post","link":"https:\/\/younique-marketing.com\/de\/the-importance-of-corporate-sound-in-marketing\/","title":{"rendered":"Corporate Sound - ein wichtiger Teil der Corporate Identity"},"content":{"rendered":"

Ihr alle habt eine Corporate Identity. Einige von euch haben sich sicherlich im Vorfeld viele Gedanken dar\u00fcber gemacht, wie diese aussehen soll. Andere haben vielleicht nur grundlegende Aspekte festgelegt. In diesem Fall hat sich die Identit\u00e4t im Laufe der Zeit automatisch entwickelt. Wenn man sich von Anfang an gen\u00fcgend Gedanken \u00fcber die \"Pers\u00f6nlichkeit\" der Marke macht, spart man sich am Ende extrem viel Zeit, Geld und Nerven. Denn ein komplettes Rebranding im Nachhinein ist extrem zeitaufwendig und teuer.<\/h4>\n\n\n\n

Aber was genau ist eine Corporate Identity?<\/h2>\n\n\n\n
\n
\n

Corporate Identity (oft auch CI) ist ein Teil der strategischen Unternehmensf\u00fchrung und wird h\u00e4ufig dem Marketing oder der Unternehmenskommunikation zugeordnet. Sie wird genutzt, um sich mit seinem Angebot am Markt zu positionieren. Mit \"seinem\" sind in erster Linie Unternehmen gemeint, aber zum Beispiel auch Content Creator (Influencer, YouTuber und Co.).

Angebote wie das eigene gibt es in den meisten F\u00e4llen wie Sand am Meer. In der Regel ist man nicht der\/die einzige Anbieter:in, sondern muss sich mit viel Konkurrenz auseinandersetzen. Die Kund:innen werden pausenlos mit Informationen konfrontiert. Bei einer Kauf- oder Nutzungsentscheidung verlassen sie sich auf ihren Instinkt, die sogenannte selektive Wahrnehmung.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

10 Schritte, wie du deine Corporate Identity definieren kannst<\/h2>\n\n\n\n

Um dem Instinkt deiner Zielgruppe ein wenig zu auf die Spr\u00fcnge zu helfen - schlie\u00dflich m\u00f6chtest du ja, dass sich die Kund:innen f\u00fcr dich bzw. dein Angebot entscheiden - ist es sinnvoll, eine eigene Identit\u00e4t zu entwickeln. \n\nDamit ist ein Rahmen gemeint, in dem sich ein Unternehmen in der \u00d6ffentlichkeit pr\u00e4sentiert. Ziel ist es, ein einheitliches \u00e4u\u00dferes Erscheinungsbild zu schaffen, das so besonders ist, dass es von jedem sofort wiedererkannt wird. Alle Identit\u00e4tsmerkmale wie das \u00e4u\u00dfere Erscheinungsbild (Logo, Farben, Stil), die Art der Kommunikation und des Verhaltens sowie der Ton m\u00fcssen perfekt aufeinander abgestimmt sein. Damit dies gelingt, sollten einige wichtige Schritte beachtet werden:<\/p>\n\n\n\n

  1. \u00dcberlege dir, wie du von innen wahrgenommen wirst und wie du von au\u00dfen wahrgenommen werden m\u00f6chtest.<\/li>
  2. Frag die Au\u00dfenwelt, z. B. Interessent:innen, Kund:innen, Bekannte, Freund:innen: Wie nehmen diese deine Marke wahr?<\/li>
  3. \u00dcberlege dir, was du tun sollten, um von innen und au\u00dfen so wahrgenommen zu werden, wie du es dir w\u00fcnschst.<\/li>
  4. Bestimme deine Werte und Pers\u00f6nlichkeitsmerkmale (das Gleiche gilt f\u00fcr bestimmte Marken\/Produkte).<\/li>
  5. Definiere dein Mission- und Vision-Statement: Es ist hilfreich, dar\u00fcber nachzudenken, was der urspr\u00fcngliche Antrieb f\u00fcr deine T\u00e4tigkeit war.<\/li>
  6. Denke \u00fcber einen Sogan nach.<\/li>
  7. Wie willst du kommunizieren (z.B. locker oder formell) und \u00fcber welche Kan\u00e4le (z.B. online oder offline)?<\/li>
  8. \u00dcberlege dir, welche Farben zu deinen Werten und deiner T\u00e4tigkeit passen (Farben haben bestimmte Bedeutungen - \u00fcber Google findet man hier viele Ans\u00e4tze).<\/li>
  9. \u00dcberlege dir, welches Logo dein Angebot und deine Werte widerspiegelt. Es sollte in den Farben gehalten sein oder mit den Farben \u00fcbereinstimmen, f\u00fcr die du dich in Schritt neun entschieden hast.<\/li>
  10. Wenn dein Unternehmen einen Sound h\u00e4tte, wie w\u00fcrde er klingen? Lass dir einen individuell zugeschnittenen Sound erstellen.<\/li><\/ol>\n\n\n\n

    Wozu brauchst du einen eigenen Sound?<\/h2>\n\n\n\n

    Deine Corporate Identity sagt aus, wie sich dein Unternehmen in der \u00d6ffentlichkeit pr\u00e4sentiert. Ein Gro\u00dfteil dieser Pr\u00e4sentation erfolgt \u00fcber Marketingkan\u00e4le, die sich in den letzten 10 Jahren stark ver\u00e4ndert haben und stetig weiterentwickeln. Bewegte Bilder, wie die gute alte Fernsehwerbung, aber auch YouTube-Videos, Instagram Reels oder Stories sowie TikToks sind Kampagnenmittel, die f\u00fcr den B2C-Sektor unverzichtbar sind. Auch f\u00fcr B2B-Unternehmen, von SaaS-L\u00f6sungsanbietern bis hin zu Agenturen, sind Videos ein wirklich bereicherndes Marketinginstrument. Erkl\u00e4rvideos k\u00f6nnen zum Beispiel viel zum Markenverst\u00e4ndnis beitragen, und Imagevideos k\u00f6nnen das Unternehmen viel sympathischer erscheinen lassen. Wie wichtig dein Sound ist, sollte selbstverst\u00e4ndlich sein. Denn er tr\u00e4gt wesentlich zum Wiedererkennungswert deiner Marke bei.<\/p>\n\n\n\n

    Podcasts sind mittlerweile auf dem aufsteigenden Ast der Top 10 Marketingkan\u00e4le angekommen. Sie werden von vielen Unternehmen noch untersch\u00e4tzt, dabei bieten sie so viel Potenzial. Podcasts sind neben dem klassischen Radio ein Beispiel f\u00fcr rein auditive Werbem\u00f6glichkeiten, die den Vorteil haben, dass sie nebenbei konsumiert werden k\u00f6nnen. Sie werden immer beliebter.\n\nDoch ohne eigenen Sound, wie z.B. einen Jingle, ein Intro oder ein Outro, funktionieren weder Podcasts noch Radiowerbung.<\/p>\n\n\n\n

    Der Sound, der deine Identit\u00e4t wiederspiegelt.<\/h2>\n\n\n\n

    Damit du bzw. deine Marke \u00fcber auditive und audiovisuelle Marketingkan\u00e4le wahrgenommen werden, ist es wichtig, in einen eigenen Sound zu investieren. Wie in den obigen Schritten beschrieben, solltest du vorab bestenfalls deine Werte und dein Design definieren. Auf dieser Grundlage k\u00f6nnen wir dann einen einzigartigen, auf deine Bed\u00fcrfnisse zugeschnittenen Sound kreieren. Denn auch wenn es Plattformen gibt, auf denen du kostenlose Sounds erh\u00e4ltst, sind diese nicht einzigartig und qualitativ hochwertig genug, um sich von deinen Mitbewerbern abzuheben.<\/p>\n\n\n\n

    Jinglabel als professioneller Partner kann dich dabei unterst\u00fctzen. Wir nehmen deine Identit\u00e4t unter die Lupe, besprechen mit dir, was dir wichtig ist, und kreieren einen Sound, der perfekt zu deiner Marke passt - mit dem Ziel eine Einzigartigkeit zu erreichen, sodass deine Marke nur \u00fcber den Sound erkannt wird.<\/p>\n\n\n\n

    F\u00fclle folgendes Formular aus:
    <\/p>\n\n\n

    Formular einreichen.<\/a><\/div>","protected":false},"excerpt":{"rendered":"

    All of you have a corporate identity. Some of you have certainly given a lot of thought to what it might look like in advance. Others of you may have determined only basic aspects and just let it flow. In this case, the identity was formed automatically over time. If you put enough thought into […]<\/p>\n","protected":false},"author":148043603,"featured_media":4784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2710],"tags":[],"class_list":["post-718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"yoast_head":"\nYounique Marketing by Laura Fietz<\/title>\n<meta name=\"description\" content=\"I provide a hollistic marketing service for your brand. It's your brand. Your story. Your power. And I help you to show that to everyone you want to reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Younique Marketing by Laura Fietz\" \/>\n<meta property=\"og:description\" content=\"I provide a hollistic marketing service for your brand. It's your brand. Your story. Your power. And I help you to show that to everyone you want to reach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Younique Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-22T20:49:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-11T19:17:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/jinglabel.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"lfietz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"lfietz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/\"},\"author\":{\"name\":\"lfietz\",\"@id\":\"https:\\\/\\\/younique-marketing.com\\\/#\\\/schema\\\/person\\\/41f4ff304f4b1b7d7294227de884fe3e\"},\"headline\":\"Corporate sound \u2013 an important part of corporate identity\",\"datePublished\":\"2022-01-22T20:49:21+00:00\",\"dateModified\":\"2022-09-11T19:17:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/\"},\"wordCount\":802,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/younique-marketing.com\\\/#\\\/schema\\\/person\\\/41f4ff304f4b1b7d7294227de884fe3e\"},\"image\":{\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/2-1.png?fit=1200%2C630&ssl=1\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/\",\"url\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/\",\"name\":\"Younique Marketing by Laura Fietz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/younique-marketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/2-1.png?fit=1200%2C630&ssl=1\",\"datePublished\":\"2022-01-22T20:49:21+00:00\",\"dateModified\":\"2022-09-11T19:17:57+00:00\",\"description\":\"I provide a hollistic marketing service for your brand. It's your brand. Your story. Your power. And I help you to show that to everyone you want to reach.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/2-1.png?fit=1200%2C630&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/2-1.png?fit=1200%2C630&ssl=1\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jinglabel.com\\\/de\\\/the-importance-of-corporate-sound-in-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/younique-marketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Corporate sound \u2013 an important part of corporate identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/younique-marketing.com\\\/#website\",\"url\":\"https:\\\/\\\/younique-marketing.com\\\/\",\"name\":\"Younique Marketing\",\"description\":\"your brand - your story - your power\",\"publisher\":{\"@id\":\"https:\\\/\\\/younique-marketing.com\\\/#\\\/schema\\\/person\\\/41f4ff304f4b1b7d7294227de884fe3e\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/younique-marketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/younique-marketing.com\\\/#\\\/schema\\\/person\\\/41f4ff304f4b1b7d7294227de884fe3e\",\"name\":\"lfietz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1\",\"width\":2402,\"height\":2402,\"caption\":\"lfietz\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/younique-marketing.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1\"},\"url\":\"https:\\\/\\\/younique-marketing.com\\\/de\\\/author\\\/lfietz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Younique Marketing by Laura Fietz","description":"I provide a hollistic marketing service for your brand. It's your brand. Your story. Your power. And I help you to show that to everyone you want to reach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/","og_locale":"de_DE","og_type":"article","og_title":"Younique Marketing by Laura Fietz","og_description":"I provide a hollistic marketing service for your brand. It's your brand. Your story. Your power. And I help you to show that to everyone you want to reach.","og_url":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/","og_site_name":"Younique Marketing","article_published_time":"2022-01-22T20:49:21+00:00","article_modified_time":"2022-09-11T19:17:57+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/i0.wp.com\/jinglabel.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1","type":"image\/png"}],"author":"lfietz","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"lfietz","Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#article","isPartOf":{"@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/"},"author":{"name":"lfietz","@id":"https:\/\/younique-marketing.com\/#\/schema\/person\/41f4ff304f4b1b7d7294227de884fe3e"},"headline":"Corporate sound \u2013 an important part of corporate identity","datePublished":"2022-01-22T20:49:21+00:00","dateModified":"2022-09-11T19:17:57+00:00","mainEntityOfPage":{"@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/"},"wordCount":802,"commentCount":0,"publisher":{"@id":"https:\/\/younique-marketing.com\/#\/schema\/person\/41f4ff304f4b1b7d7294227de884fe3e"},"image":{"@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1","inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/","url":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/","name":"Younique Marketing by Laura Fietz","isPartOf":{"@id":"https:\/\/younique-marketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#primaryimage"},"image":{"@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1","datePublished":"2022-01-22T20:49:21+00:00","dateModified":"2022-09-11T19:17:57+00:00","description":"I provide a hollistic marketing service for your brand. It's your brand. Your story. Your power. And I help you to show that to everyone you want to reach.","breadcrumb":{"@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#primaryimage","url":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1","contentUrl":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/jinglabel.com\/de\/the-importance-of-corporate-sound-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/younique-marketing.com\/"},{"@type":"ListItem","position":2,"name":"Corporate sound \u2013 an important part of corporate identity"}]},{"@type":"WebSite","@id":"https:\/\/younique-marketing.com\/#website","url":"https:\/\/younique-marketing.com\/","name":"Younique Marketing","description":"your brand - your story - your power","publisher":{"@id":"https:\/\/younique-marketing.com\/#\/schema\/person\/41f4ff304f4b1b7d7294227de884fe3e"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/younique-marketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":["Person","Organization"],"@id":"https:\/\/younique-marketing.com\/#\/schema\/person\/41f4ff304f4b1b7d7294227de884fe3e","name":"lfietz","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2025\/02\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1","url":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2025\/02\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1","contentUrl":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2025\/02\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1","width":2402,"height":2402,"caption":"lfietz"},"logo":{"@id":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2025\/02\/cropped-cropped-cropped-cropped-Bildmarke-gruener-Kreis_white-background.png?fit=2402%2C2402&ssl=1"},"url":"https:\/\/younique-marketing.com\/de\/author\/lfietz\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdCbXt-bA","jetpack_featured_media_url":"https:\/\/i0.wp.com\/younique-marketing.com\/wp-content\/uploads\/2022\/01\/2-1.png?fit=1200%2C630&ssl=1","_links":{"self":[{"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/users\/148043603"}],"replies":[{"embeddable":true,"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":0,"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/media\/4784"}],"wp:attachment":[{"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/younique-marketing.com\/de\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}